Companies have gotten wise to the idea that their customers want to see diversity in their organizations, both within their employee ranks and incorporated into their public messages, such as advertisements. A CNBC article by Michelle Castillo from 2016 titled “Study: Americans want more diversity in ads” says Americans want to see the growing diversity of the American populace reflected in their advertisements. According to the article, “A new study by BabyCenter and market research company YouGov that surveyed over 2,000 people finds that 80 percent of parents like to see diverse families in advertisements. Sixty-six percent said that brands that showed reverence for all kinds of families was a considering factor when purchasing a product.”
Given this customer preference, it’s no surprise that all kinds of organizations are looking for ways to display their
Becoming an Inclusive Leader: How to Navigate the 21st Century Global Workforce
Becoming an Inclusive Leader: How to Navigate the 21st Century Global Workforce addresses the new leadership skills, experience and tools necessary to succeed in an increasingly diverse and participative workforce that will generate positive business results globally.
InclusionINC In the Media
Management Decisions - Moms vs Dads at Work
an interview with Shirley Engelmeier for LJNRadio
Inclusion…The New Competitive Business Advantage provides a unique snapshot into the cultural revolution underway in today’s workplace that can mean success or failure for your business.
In the Media
Then and Now: the Evolution to Inclusion
There has been an evolution taking place in America over the past several years. Like any evolution it was fueled, initially, by a few passionate voices – ours included. It has occurred in fits and starts and has sometimes lain dormant for a time as other priorities emerged and distracted organizations from a focus that might have yielded significant positive business results.
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We are now at a place where we can't not face these sensitivities and have real conversations about why this is in place, what it is going to benefit, and then have hard metrics. Not 'How many I've hired,' but 'What is the value proposition? What is the return on investment?'Clarence Nunn, President and CEO, GE Capital Fleet Services
Excerpted from Inclusion: The New Competitive Business Advantage